I've never considered spark plugs as a performance mod ie it won't add horsepower in a well setup engine. Thats not to say that they don't need careful consideration though..........
The temperature rating of the spark refers to the amount of heat that it retains not the temperature of the engine.
On a road car you would choose to use a 'hot' plug that retain the heat, burns off carbon deposits and allow for a clean firing of the fuel/air mixture when the combustion temperatures are lower (short journeys, stop start driving and when idling and suchlike)
High performance engines* have a higher overall combustion temperature that can damage these 'hot' plugs. So you choose ones that dissipate the heat to the engine rather than retaining it in the plug preventing cracking / breaking up. These are refered to as'cold' plugs...
So you choose a grade of plug a few heat ranges cooler than the o/e setup and they cope with the higher overall combustion temperatures.
Too cold and you find that they foul easily, have poor starting characteristics etcetera etcetera..
*High performance / Hot engines includes Turbo'd ones, engines run at high rpm or under high load
Then you've got to make sure they are gapped correctly, the ignition is reliable and isn't weak and the fuel / air mixture is right and ignited at the correct time and you have a working combustion engine..
My view on spark plug design / construction is that the precious metals, and electrode design are mainly about creating a spark quickly and reliably and also maximising the contact of the spark to the fuel / air mixture in the cylinder. Sure there is more into it but thats the simple overview
G