Put the lightest end towards the ground (the bit where the coils are furthest apart) unless the springs are made to fit the other way round of course.
The reason for this is that you want to keep the parts that move the most as light as possible to keep the inertia down so that they acceleate faster. The same theory as upside down forks on a bike... they don't weigh much more overall than non-upside down forks but the moving part is lighter, giving better handleing.