Yeah looks like a bodge job there mate, you have two options, you can take the time to do it yourself which isn't as hard as you think really, just time consuming and sometimes frustrating, or you could get them done by a pro which would guarantee a class job, i personally would go with the latter option.
Like i said get some silver in those vert lines and the rim tape i've never put on before but should be really easy, with it being tape you can always re-do it if you bodge it, there may even be a how-to on here somewhere mate