On the subject of mappers/tuners preferring certain systems... Yes some will make that choice on profit alone and some will make that choice based on having hugely more experience, knowledge, base maps for a given system; which will possibly benefit you anyway.
Speaking personally and you can take or leave this as you like... I don't sell or supply ECUs because I don't want people to think I favour a system for financial reasons, not very business minded, but i'm not. I map DTA, OMEX, GEMS, MBE, Emerald, EFI and Megasquirt (inc derivatives) on engine dyno, rollers and road/test tracks on an almost daily basis, from road cars to some of the best N/A race and rally engines in the country and daft as it may sound, now also act as a consultant and trouble shooter for the engine builders who originally taught me how to map. All the systems have their benefits and quirks and above all the best system is the one you have the best command of and feel the most confident using. I favour DTA because it has all the features my race and road engines need to perform consistently and I can map it to a high degree of accuracy, even on an unknown engine, very quickly. Some other systems are less fussy and will smooth over a less than perfect map better, but I value precision over that. My biggest customer uses OMEX and DTA on his race/rally engines, which we regularly dyno map on the same engines. I takes literally a third of the fuel to get the engine run in and acceptably mapped on DTA. Similarly if revisions have to be made on test in the car, I simply can't manipulate and save the map values on any other system with the speed and confidence I do with DTA.
Other systems well set up should of course achieve the same ends, but how hard that is to achieve is a big issue. Typically, a regular TB'd 16v std or 708s Saxo/106 takes me 2-3 hours in the rollers to get a really good map written and tested. A well prepared car, like Dan Jacob's Rallye last Saturday, took only 1.5 hours. Similarly Nick Charles' 106 race car took me approx 2 hours with an entirely new injector configuration and head/cams; it won it's class in the Combe Saloons two days later and is leading that championship overall after 3 races.